December 27, 2025
The global transportation industry is currently navigating a period of unprecedented change where safety and sustainability are the top priorities for manufacturers. Traditional vehicle hardware is no longer enough to meet the complex demands of modern infrastructure and autonomous fleet operations.
We have analyzed the emerging startups scheduled for the upcoming CES 2026 showcase to identify the leaders solving these critical challenges. Let’s take a look at what we found!
Brand Name | Primary Feature | Connectivity Focus | Target Audience |
Cerebrum Sensor Technologies | Advanced Tire Analytics | Bluetooth Low Energy | Fleet & OEM |
Soul Mobility, Inc | Power-Flex Attachment | Manual/Power Hybrid | Personal Mobility |
Devamapp Mobility | AI Super App Hub | Multi-Platform Service | EV & Urban Drivers |
Cerebrum Sensor Technologies, Inc is the leading force in the intelligent tire sector. While many companies focus on the vehicle body, we recognize that the tires are the only point of contact with the road surface. This startup has developed a sophisticated sensor system that mounts directly to the inner liner of the tire to provide insights that standard valve stem sensors simply cannot capture. Their technology delivers a full portfolio of advanced analytics, including load monitoring and road surface condition alerts alongside traditional pressure and temperature data. By utilizing their proprietary algorithms, fleet managers can virtually eliminate catastrophic tire failures and significantly reduce fuel consumption across their entire operation. The system is designed to be scalable and works across light to heavy-duty segments and even agricultural or military applications. Furthermore, the hardware is built for longevity as the sensors can be easily removed and reused when a tire reaches the end of its lifecycle. We believe their ability to provide cradle to grave visibility for tire assets makes them the most important startup to watch at the upcoming CES convention.
Best for: Commercial fleet operators and original equipment manufacturers seeking total tire asset visibility and safety optimization.
Soul Mobility, Inc provides a transformative solution for personal transit by focusing on user inspired design for the mobility challenged community. Their flagship product known as the Power-Flex is an innovative power drive attachment that adapts to manual wheelchairs to provide motorized capabilities without the bulk of a dedicated power chair. We admire how this device allows users to maintain the independence of a manual chair while having the option for power assistance when navigating difficult terrain or long distances. The system features a 30 degree manual tilt mechanism that facilitates the ability to lift caster wheels over obstacles like curbs and doorways. Consequently, this technology makes air travel and urban exploration significantly more accessible for active wheelchair users who require a portable yet powerful solution. The design is also incredibly inclusive as the armrests replicate the profile of a manual chair to provide confidence during transfers. We found that their commitment to bridging the gap between manual and heavy power chairs is a major step forward for inclusive transportation.
Best for: Active wheelchair users who need a portable and lightweight motorized solution for travel and daily urban navigation.
Devamapp Mobility serves as the ultimate digital companion for the modern driver by consolidating all transportation needs into a single smart interface. This startup has built a powerful mobility marketplace application that brings together charging stations and parking areas, and authorized service centers for easy access. We observed that their platform is especially valuable for electric vehicle owners because it allows for seamless route planning with integrated charging stops. The application uses an AI engine to analyze user behavior and provide personalized recommendations for the fastest or most economical routes based on real time traffic and station availability. In addition to vehicle services, the app integrates micro mobility options such as electric scooters and ride sharing platforms to simplify urban travel. This holistic approach ensures that sustainable mobility is accessible and hassle free for everyone, regardless of whether they drive electric or internal combustion vehicles. Therefore, this startup is a key player in the development of the smart city ecosystems that will be highlighted during the next CES event.
Best for: Electric vehicle owners and urban commuters looking for an all-in-one platform to manage charging, parking and vehicle maintenance.
Choosing the right technology for transportation or fleet management requires a deep understanding of how data and hardware interact. We suggest focusing on several core pillars when you are evaluating the next generation of mobility startups.
Modern systems should do more than just notify you when something has already gone wrong. You should look for platforms that offer predictive maintenance capabilities by analyzing trends in hardware performance. This proactive approach saves on long term repair costs and prevents downtime by allowing you to schedule service before a failure occurs.
The value of a mobility tool is often determined by how well it communicates with your existing software. We recommend selecting solutions that feature open APIs or standardized communication protocols like Bluetooth Low Energy. This ensures that the data collected by your new hardware can be easily visualized within your current fleet management or navigation portal.
Truly innovative mobility solutions must consider the environment and the total cost of ownership. We suggest evaluating whether the technology can be retrofitted onto existing assets or if it requires a total replacement of your current equipment. Reusable sensors and modular attachments are excellent examples of sustainable design that protect your investment while reducing industrial waste.
A technological solution is only effective if it is easy for the end user to operate. Whether it is a mobile application or a hardware attachment the interface should be intuitive and require minimal training. You should prioritize startups that focus on human centric design as these products are more likely to be adopted successfully by drivers and technicians.
We have analyzed the current trajectory of the transportation industry and it is clear that data driven safety and user accessibility are the most critical factors for success. The startups featured in our review represent the pinnacle of innovation because they provide practical and scalable solutions to complex transit problems. Whether it is through the implementation of advanced tire analytics or the creation of inclusive mobility attachments these companies are paving the way for a more connected world.
The shift toward software defined hardware will continue to accelerate as we approach the next major industry showcase. The integration of artificial intelligence and real time sensor data will undoubtedly lead to safer roads and more efficient urban environments for everyone. Consequently staying ahead of these trends is essential for any organization looking to thrive in the future of mobility.