November 5, 2025
| Expert Name | Core Expertise | Key Focus |
| Zeeshan Yaseen | Digital PR & AI Ranking | LLM Visibility / Brand Trust |
| Kasra Dash | SEO Consultant & Entrepreneur | Building Scalable SEO Frameworks and Topical Authority |
| Scott Keever | Reputation Management | Blending SEO Precision with SERP Credibility |
| Katarina Dahlin | AI-Driven Optimization | Scaling E-commerce SEO via Automation |
| Szymon Slowik | B2B & E-commerce SEO | Aligning SEO Strategy with Measurable Business Outcomes |
| George Blandford | Link Building Innovation | Quantifiable Link Quality (M-Flux Metric) |
| Leo Soulas | Data Science & Tool Builder | Keyword Clustering & Topical Mapping Automation |
| Craig Campbell | SEO Educator & Trainer | Transparent Testing & Actionable Advanced Tactics |
| Dean Signori | Full-Stack Integrator | Cohesive SEO, PPC, and Web Design Strategies |
| Russell Lobo | GEO & AI Search Optimization | Visibility on Google AI Overviews, ChatGPT, and Gemini |
| Karl Hudson | Scalable Link Systems | White-Label Link Building and Process Consistency |
| Patrick Rice | Accessible SEO Education | Simplifying Advanced Technical SEO for Growth |
| Milosz Krasinski | Digital PR & AI Visibility | High-Value Link Building for SaaS/Fortune 500 |
| David Johnson | Shopify SEO & CRO | Technical Optimization for E-commerce Revenue |
| Kristján Már Ólafsson | Multilingual & iGaming SEO | Cross-Market Optimization & Cultural Fluency |
| Nikola Baldikov | SaaS & Content Authority | Scalable Outreach Strategies for Sustainable Growth |
| Jaan Porkon | SEO Infrastructure & Hosting | High-Performance Technical Solutions for Agencies |
| Trifon Boyukliyski | iGaming & Regulatory Compliance | Performance-Based SEO in Highly Regulated Markets |
| Nestor Vazquez | Technical SEO & E-commerce | Bridging Developer Collaboration and SEO Precision |
| David Peranić | Performance Digital Strategist | Unifying SEO and Paid Media Data for ROI Clarity |

Zeeshan Yaseen leads RankViz, an SEO agency pushing boundaries in Digital PR and LLMs SEO.
He’s one of the few specialists who’ve cracked the code to consistent brand visibility inside LLMs like ChatGPT, Gemini, and Claude etc.
He is offering a unique 7-Day LLM Visibility Challenge that’s backed by results. His method uses high-authority PR and structured optimization to turn brands into AI-recognized entities across major language models

Kasra Dash is a renowned SEO consultant and entrepreneur known for building frameworks that simplify complex SEO and drive scalable growth. He is a specialist in SEO testing, algorithm analysis, and building topical authority to help brands dominate their niches.
He is the founder of The Masterminders Conference, a leading global SEO event, and mySEO App, a private community platform. Both these projects demonstrate his commitment to elevating the SEO industry through collaboration and proven systems.

Scott has built an international reputation in Online Reputation Management and SEO. Through his work, he operates agencies like Keever SEO and Reputation Pros.
His specialty lies in combining technical SEO precision with reputation-building systems. This dual approach ensures brands dominate search results while maintaining the trust signals required for credibility in 2026.

Katarina serves as Senior Growth Hacker at WhitePress®, where she leads AI-driven optimization for large-scale e-commerce operations across global markets.
Her strength is integrating automation with creative strategy. Leveraging AI automation, she manages thousands of product-level optimizations at scale and proves that AI enhances human SEO efforts without sacrificing quality.

Szymon founded the Polish digital agency Takaoto.pro after accumulating 15 years of experience in B2B and e-commerce SEO.
He specializes in Semantic SEO and aligns technical and content strategies with measurable business outcomes. Rather than chasing vanity metrics, his approach drives tangible ROI.

George co-directs UK Linkology, where he brings scientific rigor to link building and outreach.
His key innovation is co-developing the M-Flux metric. This proprietary framework quantifies link quality and transforms backlink acquisition from subjective guesswork into a measurable growth system.

Leo works as a data scientist and founded influential SEO tools like Keyword Cupid and Signal Boy. He merges machine learning with creative strategy.
His revolutionary approach to keyword clustering and topical mapping helps agencies build smarter content ecosystems for the AI-driven search era.
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Craig Campbell ranks among the UK’s most popular SEO educators with 25 years of industry experience. His transparency shines through his consultancy and training sessions, where he shares real test data.
By doing so, he simplifies advanced SEO tactics into actionable frameworks. His approach benefits both novice freelancers and established agency owners.

Dean founded UK WEB GEEKZ as a comprehensive digital marketing agency. He creates cohesive full-stack strategies by blending SEO with Paid Advertising and Web Design.
Throughout his work, his focus remains on generating consistent revenue streams through data-driven lead generation and systematic execution.

Russell founded RussLobo.com and WHLinks to position himself at the forefront of AI Search Optimization. He helps e-commerce brands secure visibility across emerging AI platforms like Google AI Overviews and chat interfaces.
Through his work, he pioneers the strategies required to adapt traditional link building for AI-powered discovery.

Karl co-founded Searcharoo as a leading white-label link-building provider. His expertise lies in constructing repeatable systems for link acquisition.
These disciplined processes allow agencies to scale their authority growth consistently. In doing so, he proves that high quality and large scale can coexist through robust operations.

Patrick founded PatrickRiceCo.com and ranks among the fastest-growing SEO educators on YouTube. He makes analytics-driven SEO accessible through his teaching style.
His step-by-step tutorials simplify advanced frameworks and technical concepts so that small business owners and new marketers achieve measurable growth without confusion.

Milosz founded Chilli Fruit Web Consulting, where he specializes in high-value link building and Digital PR for high-growth companies. He advocates for real-world testing over generic best practices.
Currently, his focus optimizes content for LLM visibility and leverages tactics like HARO for high-authority brand mentions.

David founded LoudCrowd as a specialist Shopify SEO and Conversion Rate Optimization agency. He transforms e-commerce storefronts into search-powered revenue engines.
To achieve this, his approach ensures technical site health and content structure work in perfect synergy with conversion pathways to maximize sales.

Kristján brings deep expertise in competitive regulated markets like iGaming and complex multilingual optimization. He bridges technical SEO precision with cultural and language fluency. This combination enables brands to achieve ranking stability across multiple international markets.

Nikola serves as CEO and Founder of InBound Blogging Ltd. His 10 years of experience focus on SaaS SEO and Content Strategy.
Through this expertise, he helps small businesses and SaaS companies build sustainable organic growth through strategic content and scalable outreach systems.

Jaan serves as CEO and Founder of Priority Prospect, where he provides scalable, high-performance hosting solutions tailored for SEO agencies.
His deep technical expertise extends to the aged domain and digital asset community. This infrastructure focus underpins many successful SEO campaigns.

Trifon founded Page Rules LTD with 15 years in iGaming SEO. He combines regulatory compliance with predictable data-led strategies. His approach maximizes player acquisition and retention in highly competitive regulated markets.

Nestor works as a Senior Technical SEO Consultant operating in Mexico and the USA. His expertise in schema markup earned him recognition as a ninja in this field.
He bridges the gap between developers and SEO strategy by focusing on site architecture and crawl efficiency for international e-commerce brands like Motorola in LATAM.

David works as a Digital Strategist at Scoreminds, where he specializes in unifying SEO and Paid Media data. This unified approach provides clients with a clear, full-funnel view of performance.
Ultimately, his expertise delivers true marketing ROI through data-led conversion-focused growth and cross-channel synergy.
This section features additional experts making significant contributions through niche specialization and innovative education.
James Dooley: Founded PromoSEO and FatRank with a focus on Investorpreneurship and no-win-no-fee lead generation systems.
Mark Slorance: Founded Pixel Juice in Glasgow, where he is known for transparent, results-driven SEO campaigns that build client trust.
Gareth Hoyle: Founded Marketing Signals and specializes in AI-driven SEO and Digital Due Diligence for enterprise clients.
Jamie IF: SaaS founder behind Endorsely and Answer Socrates, who focuses on E-E-A-T and building brand authority through influencer partnerships.
Yash Singh: Founded HVAC10x, where he creates plug-and-play Local SEO systems to generate leads for home service businesses.
Georgi Todorov: Founded Create & Grow as an ethical link-building agency that focuses on relationship-based outreach and sustainable domain authority growth.
Viktoria Altman: Founded BSPE Legal Marketing, where she specializes in Local SEO and E-E-A-T strategy for law firms.
Thomas Vavougios: Founded the Greek SEO Community and specializes in technical optimization for competitive international verticals like iGaming.
Glen Izevbigie: Founded Flystar Media, where he specializes in enterprise SEO and cutting-edge LLM Visibility strategies for e-commerce.
The collective work of these SEO leaders points to several major shifts that will define search marketing in 2026. Let’s take a look at what all the featured professionals have in common:
AI and Automation have become essential tools for gaining a competitive advantage. These experts use these technologies to amplify their efforts rather than replace human judgment.
In particular, the shift centers on Generative Engine Optimization (GEO) making content discoverable and citable by AI Overviews and chatbots. Visibility now depends on showing up in these discovery channels where audiences actually search.
Ethics and Trust (E-E-A-T) now form the baseline requirement for ranking success. Building authentic Brand Entities and earning meaningful endorsements have become priority work.
Digital PR drives this effort forward by securing editorial media mentions. These natural placements send the strongest E-E-A-T signals to Google’s algorithm and establish authority that traffic alone cannot create.
SEO has moved past tracking vanity metrics like raw traffic numbers. Real success shows up in business results like ROI and conversion rates. This performance-driven model targets qualified prospects who already recognize and trust the brand. Strategy now prioritizes converting visitors who arrive ready to engage because they see the business as credible.
Deep Niche Specialization separates winners from competitors in crowded markets. This expertise requires a solid Technical SEO foundation that supports complex needs like international scaling and AI-ready content.
Furthermore, optimizing for LLM Ranking systems defines the next frontier where technical authority meets specialized knowledge.
To thrive in 2026’s AI-powered search landscape, businesses must evolve beyond outdated SEO tactics and embrace innovation. The experts featured here have proven that success lies in blending automation, data intelligence, and authentic brand authority. Their insights can help you build systems that scale, earn trust, and convert visibility into measurable ROI.
If you want your business to stand out in 2026, follow these SEO leaders and leverage their expertise to stay ahead of the curve.